Paris Texas Showroom | STUDIOBOOM

Studioboom designed the new Paris Texas showroom  located  in Foro Bonaparte 22 in Milano.

The space is a bold statement of style and innovation, perfectly reflecting the brand’s DNA.

The existing space underwent a complete transformation, gutted to create a double-height hangar that serves as the ideal incubator for Paris Texas products, that visitors can enter from a all over stainless steel tunnel that lead to a Juparanà stone cave.

The project is defined by the daring combination of materials that celebrate the essence of Paris Texas through unusual and refined contrasts: steel, stone, and concrete blend harmoniously, creating an environment of striking visual impact. 

Among these, Juparanà granite plays a leading role, used for the first time as a dominant architectural element and together with the stainless steel for the creation of unique, bespoke design pieces tailored exclusively for the brand.

This imposing volume enhances every element of the project, emphasizing the uniqueness and craftsmanship of the details.

At the ground level of the space the monolithic stone table stand in the meeting room that is set as a main focus enclosed between stainless steel and glass working as an aquarium watching the bespoke circular sofa (obviously upholstered with Texas Rose nubuk) that stand at the core of the space.

Next to the meeting room is an archive with a personalized glass bookcase designed both as a display of special pieces and for special sales.

The mechanical system is completely hidden inside floor to top stainless steel columns that mark the space and divide  the brand's collections, becoming bot a functional solution and unique architectural detail.

The project conceived as an exhibition space it is a manifesto of creativity and contemporary luxury, a dialogue between fashion, architecture, and design.