Qatar Pavilion at Expo 2025 Osaka | Kengo Kuma and associates

The Pavilion was commissioned by Qatar’s Ministry of Commerce and Industry with creative and content direction led by the Qatar Blueprint, a think tank within Chairperson’s Office of Qatar Museums.

Housed in an extraordinary structure designed by Kengo Kuma and Associates, a multimedia exhibition conceived by the international architecture and urbanism firm OMA*AMO explores how the nation’s 563-kilometre (360-mile) coastline has shaped the culture, heritage, identity, and industry of Qatar. The Pavilion is the nation’s official contribution to Expo 2025 Osaka, which is dedicated to helping the world achieve the United Nations’ Sustainable Development Goals. The Qatar Pavilion will remain on view through 13 October 2025.

Kengo Kuma’s design for the Qatar Pavilion recalls the form of a dhow, the traditional sailing vessel of Qatar and its region. The lightweight timber structure wrapped in flowing white fabric employs both traditional Qatari and Japanese wood-joinery techniques, linking the nations’ maritime heritage in tribute to the close relations between the two nations, both of which have established pearling histories.

Approaching the Pavilion’s entrance, an outdoor vitrine welcomes visitors with poems by Qatar’s Founder, Sheikh Jassim bin Mohammed bin Thani, and Ahmed bin Hassan Al- Hassan Al-Muhannadi printed on representations of the coast. The images evoke the spectacular color gradient—from the deep blue of the sea to the shimmering turquoise of the sandy shores—that greets voyagers as they approach Qatar. Inside the Pavilion, visitors reach the “land” with sands of various hues representing the desert landscapes of inland Qatar and backlit wall graphics that showcase rock carvings discovered on the coastal region of Al Jassasiya during archaeological surveys from the 1950s to the 1970s. Two maps illustrate Qatar’s historical trajectory and modern development, visually illustrating 200 years of dramatic coastal transformation.

The exhibition’s main space features a panorama of the Qatari coastline and a “Sea Curtain” designed by interior architecture firm Inside-Outside that wraps around the Pavilion’s interior representing the maritime boundary that cradles the nation. Central to the exhibition is a three-screen film by The Explorers that tells the story of Qatar’s journey from the past into the present through archival footage and contemporary imagery. In line with Expo 2025’s overarching theme, “Designing Future Society for Our Lives, ” the exhibition highlights the central role of the Qatari people in shaping the nation’s development and vision for the future and illustrates how different sectors in Qatar have complemented each other to empower and enrich the lives of Qataris.

The section titled Land & Sea – Navigating the Journey, curated by the National Museum of Qatar, focuses on the pearl divers (ghawaseen) who for centuries risked their lives along the coast, and the pearl merchants (altawash) who brought Qatari goods to international markets. It also looks at the role of women in these communities through objects found in coastal houses across the Arabian Peninsula.

The Pavilion’s second floor features a library curated by Qatar-based Atlas Bookstore and a meeting room, or majlis, with seating by Qatari designer Maryam Al Homaid. A special display celebrates Qatar-Japan relations as well as artworks by Yousef Ahmed (Qatar) and Hayaki Nishigaki (Japan), created as part of Qatar–Japan 2012 Year of Culture. The second floor’s flexible layout allows it to host events, lectures, workshops, and more. Photographers featured throughout the Pavilion are Fatema Ibrahim Al Sehlawi, Meera Badran, Samir Bantal, Suzuki Hisao / NUAA, Alexey Sergeev, Hasan Zaidi and The Explorers. The Pavilion’s official employee uniforms are designed by Qatari fashion label TERZI. Identity for the Qatar Pavilion was developed by Government Communications Office - State of Qatar, QC+, TERZI, and Stúdio Noor Saad.