The White is Good Shop in Weipo | designRESERVE

The project site is located in the village of Weipo, a suburb of Luoyang, the ancient capital city of multiple dynasties in Chinese history. Surrounded by traditional courtyards and kiln houses preserved as housing museums, the area near the old marketplace is expected to see revived community life, boosted by newly constructed boutique shops, cultural venues, and recreational facilities. Among incoming business owners, the most anticipated is "White Is Good Shop" by HOWHITE, renowned for its carefully selected household goods packaged with minimal, white-colored eco-friendly materials. Since its first launch in Beijing’s historic Hutong area, the brand has gained popularity for its unique minimalistic aesthetics.

Commissioned by HOWHITE, designRESERVE creates a retail anchor in the heart of the Weipo neighborhood. The fifty-square-meter new home for the brand faces the entry plaza of the village market. Inside, an original concrete structure is exposed to show the rawness of the space, contrasting with the brand's signature clean and orderly fashion. Outside, the building is transformed into a public gathering spot with a new envelope, highlighted by its brightness and openness.

Technical sheet

Project Title: White Is Good Shop in Weipo, Luoyang

Client: HOWHITE CO. 

Project Location: Weipo Xinxu, Mengjin District, Luoyang, Henan Province, China 

Project Type: Commercial retail space

Gross Area: 50 Sqm

Completed Year: 2024/04

Project Architect: designRESERVE 

Chief Designer: Fangzhou Lydia Song, Feng Yue 

Design Team: Shuai Li, Huaer Lin 

Photographer: Huaer Lin

Materials: polycarbonate sheets, translucent fabric, microcement, aluminum profile, frosted acrylics