Heladería Regma | ZOOCO Estudio

“El proyecto busca trasladar los valores más representativos de Regma —la naturalidad de sus ingredientes y su identidad cromática— a un espacio arquitectónico coherente y sutil.”

(Miguel Crespo Picot, Javier Guzmán Benito, Sixto Martín Martínez – ZOOCO ESTUDIO)

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Regma, the iconic Cantabrian ice cream brand founded in 1933, entrusted us with the design of their new premises on Calle Burgos in Santander. This space aims to complement the brand’s ongoing graphic and aesthetic transformation with a fresh visual identity.

Our goal was to translate Regma’s core values into the architectural language of the space in a tangible yet understated manner, avoiding literal or obvious references.

The brand’s identity is rooted in the natural quality of its ingredients and its distinctive, unpretentious use of colour. These values, combined with a geometric abstraction inspired by the world of ice cream, form the conceptual backbone of the project.

The design revolves around a key geometric element: the rotated square, or diamond shape. This motif is consistently applied across ceilings, floors and the façade, creating a unique visual identity throughout the space.

The material palette draws inspiration from Regma’s most emblematic ice cream flavours, reinterpreted through travertine marble, oak wood and clay-based paint. To these, stainless steel was added, maintaining a direct connection to traditional ice cream craftsmanship. The result is a space that immerses the customer in Regma’s universe in an abstract and subliminal way, reinforcing the brand’s identity and evolution.

Collaborators: Estefanía Sánchez

Construction: COBOMAN S.L.

Photography: David Zarzoso