MISS DIOR | OMA - Office for Metropolitan Architecture

The show occupies 630 square meters across two floors of the Fosun Foundation. On the ground level, the building’s operable façade is fully retracted, revealing the exhibition to the surrounding cityscape of Zhongshan Road and the Bund. Non-ticketed spaces including a café, gift shop, and conference center extend the public life of the plaza, marked by a large-scale reproduction of the Bobby perfume bottle, originally designed in 1952 in the likeness of Dior’s dog, Bobby.

Upstairs, six themed galleries present 200 objects, including archival documents and documents, contemporary and special edition products, couture and ready-to-wear garments, special edition products and works by contemporary artists. The layered stories of Miss Dior are expressed as a spatial spectrum. Rooms shift between orthogonal and organic geometries, soft and hard materials, and shades of Miss Dior’s signature pink.

Miss Dior’s visual and olfactory identities are merged with Chinese cultural motifs. A floor-to-ceiling wall of flowers crafted from paper marks the entrance to the exhibition. A ribbon is unraveled to create moon gate-like portals through history. A topographic landscape defines curatorial clusters while recalling the mountain sceneries of traditional ink-wash paintings.

Together, these environments synthesize Miss Dior’s past and present while underscoring the House’s ongoing engagement with different cultures and artistic domains.

Miss Dior: Stories of a Miss is designed by Partner Shohei Shigematsu with Associate Christy Cheng, Project Architect Baiyang Kong, and OMA New York team.

Entry Wall

Upon arrival, visitors encounter works by René Gruau and Mats Gustafson, Dior’s first and current illustrators respectively, lining the ground floor gallery walls that also enclose the giftshop. Enlarged to a life-size scale, the prints allow viewers to study the fine details of the illustrations more closely.

Stories of a Miss

Miss Dior’s origin and evolution unravels around a tunneling “ribbon” that recalls the perfume’s signature bow.

The ribbon’s loops form a series of rings that define vitrines for nine themes. As visitors travel through the linear room, the rings get smaller, creating layered portals resembling traditional Chinese moon gates. The ribbon’s continuous path screens moving images of excerpts and abstracted motifs from various Miss Dior campaigns.

The thresholds and the far wall are mirrored, endlessly reflecting space, content, and movement.

Miss Dior by Eva Jospin

A domed space, inspired by classical structures like the Villa Giulia in Rome, is formed from intricate tapestries embroidered by Eva Jospin, a French artist and longtime friend of the House. A Raf Simons-designed Pointillism- inspired Miss Dior couture gown is exhibited in a perimeter niche.

Fields of Flowers

Floral notes of the latest Miss Dior perfume are captured in an inhabitable flower. Layers of undulating fabric are draped into an organic form like a densely petaled flower, or the layered construction of a couture skirt. Five niches carved out of the room each contain a human-size atomizer in the shape of a flower bud that allows visitors to smell each floral note of the perfume. A sixth atomizer combines all five scents together. Footages of flower fields and harvesting in Grasse, France projected on the fabric and a reproduction of the 1949 Miss Dior dress at the center of the room highlight both the source and inspired output of the scent. Miss Dior: The Birth of Ready-to-Wear

Celebrating the 1967 Miss Dior collection, the original illustrated logo from Dior’s first ready-to-wear line is reproduced at three different scales to create a graphic, gradient pattern in saturated colors. Modules are extruded to become both display platforms for mannequins and vitrines for Miss Dior scarves, creating a three- dimensional, pixelated room in contrast to the soft, organic flower room.

The Miss Dior Dream

Visitors journey through an undulating landscape of iconic Miss Dior Couture garments paired with artworks and special-edition perfume bottles. Themed clusters are displayed within undulating peaks that form a topography reminiscent of mountain sceneries in traditional Chinese ink-wash paintings. Mountain peaks are composed of layers of frosted, pink gradient glass creating a dreamlike effect, with draped, translucent fabric suspended from the ceiling, surrounded by frosted white gradient mirror walls. The pathway is inspired by the nine-turn bridge often seen in traditional Chinese gardens. The angular pathway defines a clear viewpoint and focus onto one of six groupings within the room at the terminus of each turn.

I Belong to Miss Dior

1,115 Bobby bottles at three scales are displayed across a floor-to-ceiling shelving wrapping the entire room.

Modular display units of corresponding sizes, the edges of which are illuminated from behind. The mirrored ceiling and floor transform the exhibit into an infinite, illuminated cabinet of Bobby bottles.

Scenography: OMA New York

Partner: Shohei Shigematsu

Associate: Christy Cheng

Project Architect: Baiyang Kong

Team: Caroline Corbett, Joanne Chen, Tara Zhang, Timothy Ho, Gianlorenzo Bertolero

Contributing Artists: Ingrid Donat, René Gruau, Mats Gustafson, Ai Jing, Eva Jospin, Chen Ke, Haruka Kojin, Zhou Li, Daishi Luo, Sabine Marcelis, Liu Shiyuan, Liang Yuanwei

Production: STUDIO 97

Mounting: Agence Alighieri

Lighting Design: Lightemotion

Graphic Design: Anamorphée

Video Design: WB Immersive

Photography: Boris Shiu, Mengzhi and Eva Jospin