Andreu World Headquarters | ERRE

The new offices and showroom are composed of spaces intertwined by communication cores, creating a continuous path both in plan and section. These elements are clad with curtain walls and a micro-perforated metal skin that gently filters light, creating an interplay of light and shadow that changes throughout the day: bright inside during daylight hours and vibrant outside when night falls. From its conception, the project breathes that Mediterranean spirit that celebrates the outdoors and outdoor living as an essential luxury. Thus, each space opens to natural light and ventilation, whether on the ground floor, first floor, or even on the lower level, thanks to the patios that illuminate the basement.

At the construction level, the focus has been on simplicity and precision with a prefabricated structure that guarantees efficiency and economy. This strategy allows for large spans without intermediate supports, freeing up space and giving the showroom the flexibility necessary to make the product the true protagonist and achieve an immersive user experience. Finally, the intervention is completed with a new wrapping for the existing building, which adopts the same skin. In this way, the complex is read as a single architectural piece: a continuous and coherent whole, where each gesture builds a common narrative.

ERRE is characterized by its in-depth analysis of the client’s needs to materialize the history and values of its firm, creating projects that connect with the place and, at the same time, explore a range of new possibilities. Founded by Jose Martí, Amparo Roig, and M. Ángeles Ros, the studio is based in Valencia, and its architecture is based on knowledge, innovation, and sustainability. Andreu World’s new headquarters in Olimar, the Valencian town where it is located, has the Breeam certification for sustainable construction, the oldest and one of the most prestigious in the world.

A sequence of serene volumes that dialogue with the domestic scale of the surroundings. These architectural pieces emerge respectfully, embracing the dimensions of the urban fabric to compose a new architecture that accommodates the required uses, highlighting the brand’s ethos. Its identity is embodied in the skin of the new building, conceived as a backdrop of sober, haptic nature upon which the brand’s values are projected. With textures that evoke the precision of traditional manufacturing, the Rudolph prefabricated block becomes a module and a language, providing character and coherence to the whole.

Andreu World headquarters is based on an artistic reference: that of a canvas composed of a pine wood frame and a stretched translucent fabric. While this idea becomes the generating principle of the space, wood—an essential material in his studio’s career, and also in ours—is transformed here into a structure and organizational system. These compositions define the plans, configure the paths, and construct a warm stage setting that gives meaning to the exhibition.

At the same time, a challenge becomes a solution: the ceiling. Faced with the need to technically organize a large surface, a suspended metal system is proposed that houses lighting fixtures, hides the wiring, and supports these walls, which function as veils over the space. On the floor, different materials—stone, wood, continuous flooring—coexist flush together, creating another form of organization. As in a museum, each piece has its own place, its own light, its own silences between each one. A place created so that the visitor moves logically, pauses, observes, and continues. Where the space accompanies the product, not the other way around.

The choice of Francesc Rifé Studio for this project is supported by a three-decade career and the fact that, during that time, he has become one of the most distinctive and professional interior designers in our country. We share many of the values of his work, always elegant, rigorous, timeless, and democratic. Good design for everyone’s enjoyment, through the hotels, restaurants, shopping centers, shops, and offices he has designed over the years. His seal of quality can also be found in cultural centers, bank headquarters, and sports facilities throughout Spain. From CaixaBank to Real Madrid, to name two examples.

The landscaping project is a continuation of the previous project in the old Olimar building, designed and executed by GM Paisajistas. It covers an outdoor area of 3,000 m2 and is based on the premise of creating an outdoor space that communicates with the interior and, in particular, with all the outdoor products displayed there. It can be explored, if desired, or viewed as an observer from the grounds. An effort has been made to combine ample herbaceous vegetation with trees and shrubs to reduce the maintenance requirements of this large garden.

The existing plant combinations are repeated so that the two spaces (new and old) share the same dialogue. There are more decking and pergola areas, circular ponds, and different areas: a tropical secret garden, a transitional garden, and the main garden, where Mediterranean trees—olive and carob trees—take center stage. They are complemented by another area for enjoying an outdoor meal, with mostly deciduous trees to let the sunshine through in winter and offer shade in summer. The amphitheater, architecturally conceived as a meeting place for Andreu World’s social events, has vegetation planted in the stands themselves.

GM Paisajistas is a studio founded and led by Gustavo Marina, which includes architects and BIM experts. Their specialty will increasingly play a fundamental role in the design of our surroundings. They not only transform ideas into landscapes, but their work focuses on creating more sustainable and healthy communities. Among their best-known projects are the green spaces at the Bombas Gens cultural center—with more than one hundred different species—and at the European University, both designed by Ramón Esteve. They have collaborated with ERRE on many of the finest private homes found among the Mediterranean landscapes.