Franz Kraler luxury store

Palais Campofranco, the iconic 18th-century building with origins dating back to the 1300s and once belonging to the Habsburg-Lorraine dynasty, now hosts the new 150 sqm boutique of the cosmopolitan fashion house Franz Kraler.

With this opening, the Kraler family continues its bold vision for luxury retail in South Tyrol, following the transformation of the imperial stables in Dobbiaco into their renowned “fashion castle” and headquarters. Their refined sense for timeless beauty now comes to life in the heart of Bolzano’s historic center.

The space welcomes collections by Gucci, Fendi, Valentino, Christian Louboutin, and more — telling a story of elegance, emotional connection, and deep respect for heritage. A seamless blend of modernity and tradition that defines the Kraler family's success.

We were responsible for the complete interior fit-out, shaping an atmospheric setting for the world’s leading fashion houses.