Maurizio Cattelan, one of contemporary art’s most provocative figures, is teaming up with curated art marketplace Avant Arte for an unconventional project that takes art out of the gallery and into the streets. The new initiative, Where’s Maurizio?, is a global scavenger hunt that gives collectors the chance to acquire Cattelan’s latest work ahead of its official release — if they can find it.
From 30 September to 7 October, Cattelan’s new sculpture We Are the Revolution (2025) will be hidden in unexpected everyday locations across New York, London, and Amsterdam — from market stalls to corner shops. Twice a day, Avant Arte will release clues on a dedicated microsite, inviting the public to solve them and track down the artworks.
New York will host a physical, city-wide hunt, while London and Amsterdam will offer digital versions, allowing participants to submit answers online.
Cattelan’s sculpture edition will be playfully priced according to its location—ranging from $0.99 at a bodega to €9,999 at an antiques dealership—exploring how context shapes value while offering a whimsical twist on the conventions of the art world. Each location becomes both stage and gallery, bringing Cattelan’s humour directly into the public space.
Known for his irreverent humour and incisive social critique, Cattelan is often described as both an art-world prankster and one of the most influential artists of his generation. In a first-ever collaboration with Avant Arte, Cattelan has reimagined his revered work Untitled (2000) to create We are the Revolution (2025).
The work is the latest of Maurizio's revered miniatures – perhaps the most famous of which, La Rivoluzione Siamo Noi (2000), nods to German artist Joseph Beuys and his canonical felt suit.
Maurizio Cattelan, Untitled, 1999, photo Zeno Zotti, Courtesy_Maurizio Cattelan Archive
Cattelan’s motto, “I am not really an artist,” playfully inverts Beuys’ famous declaration that “every man is an artist”. The statement encapsulates the tongue-in-cheek sentiment of this sculpture: at once a parody of Cattelan’s own role as creator and a reflection on the place of the artist in society.
Maurizio Cattelan said: “If you never thought you would be able to hang my effigy in your home, that makes two of us.”
Each resin sculpture is handcrafted and meticulously hand-painted by a team of specialised artisans.
Limited to 1,000 editions and priced at €1,500 each, We are the Revolution (2025) is set to be released via a randomized draw. Entries for the draw are now open exclusively on Avant Arte's website and will close on 24 October. Successful entrants will be notified within 24 hours of the draw’s closing.
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Images courtesy of Avant Arte
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