Xuelei Fragrance Museum | Shenzhen Huahui Design Co.

Conceptualised as a contemporary manifesto of the invisible art of perfumery, Xuelei stands as the world’s largest fragrance museum. The building, devised by Shenzhen Huahui Design, reveals all the work that goes into creating a scent. Its architecture features eight cylindrical spaces made of red brick which form the main body of the museum, in a nod to the processes of distilling and refining raw materials to produce perfumes. This powerful layout supports a smooth visitor journey, like a scent trail running through the space. Inside, sprawling galleries retrace the evolution of fragrance from its ancient ritualistic origins to the latest technological advances. Around 300 interactive smelling stations fuel the sensory experience, finishing with a roof- top garden. A gathering place for enthusiasts and professionals alike, the Xuelei Fragrance Museum is devoted to this intangible heritage that shapes our daily lives and shared human history.